Welcome to EARLY, the podcast about web3 business from Bankless Consulting.
DSide's guest today is Kristie Holden, a marketing & growth consultant for startups trying to scale. She is the founder of Kristie Holden Consulting with a focus on marketing & growth strategies and execution for B2B SaaS startups & Web3. She is also the Chief Marketing Officer and Co-founder of PurpleMeta, a consulting and technology company working with commercial brands and established artists in entertainment, retail, and beyond to expand their brand through NFTs and blockchain technology.
In this episode Kristie discusses the current projects she is involved in, focusing on Web3 loyalty programs, and strategy and marketing for fashion and music brands. She emphasizes the shift from buying a brand in Web2 to building a brand in Web3, with a focus on building long-term relationships with customers.
Holden delves into the adoption of Web3 loyalty programs by traditional companies, highlighting the need for a mindset shift and leveraging new technologies. She praises Starbucks' approach with their Odyssey program, starting with a smart MVP approach to test the market before educating customers on NFTs. Web3 loyalty programs offer advantages such as easier tracking of customer preferences, reducing counterfeits, and opening up new revenue streams.
The conversation moves on to the growth of the Metaverse, which Holden believes will be driven by the younger generation, more affordable and user-friendly technology, and virtual experiences for concerts and sporting events. Web3 loyalty programs offer advantages for everyday consumers, such as investments instead of instant transactions, closer brand connections, and participation in market research.
The episode concludes with a deep dive into Holden's work with her company, Purple Meta, and her blog, BlockchainBabe.xyz. She shares her dream Web3 project, envisioning innovative applications of technology in the future. Overall, this episode provides valuable insights into Web3 loyalty programs, their advantages, and their potential impact on various industries.
***Timestamps***
0:00 - Kristie’s Current Projects
4:35 - How well have traditional companies adopted the new way to build loyalty programs with Web3?
6:10 - Thoughts on the Starbucks Odyssey Web3 loyalty program
8:55 - What are the advantages of Web3 vs. Web2 loyalty programs for organizations?
11:00 - What’s going to continue to grow adoption of the Metaverse?
16:28 - What are the advantages of Web3 loyalty programs for the everyday consumer?
20:45 - Web3’s direction in the music industry & brand awareness space
29:15 - For your clients, what are the dynamics of their community?
34:01 - How does today’s technology play into your day-to-day career?
35:25 - How does Kristie make clients comfortable with new technology?
39:20 - Deep-dive into Kristie’s work: 1. Her company Purple Meta & 2. Her blog, BlockchainBabe.xyz
44:40 - Kristie’s dream Web3 Project
***Additional Resources***
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***Links***
14. Kristie Holden: Disrupting Customer Loyalty Programs